Views
Weekly — Browse any week, compare prices side by side across all 3 banners. YoY mode shows two years simultaneously for the same week.
Yearly — Full-year grid for any single year. Set a week range to zoom in. Click any item for its full promo history.
Period — 4-week financial periods (P1–P13). Shows selected years side by side. Best for planning sessions and competitive prep.
Insights — VP-level overview. Category scorecard, exposure gaps, and competitive intensity heatmap.
Year & YoY selection
Data covers 2024, 2025, and 2026 (weeks 1–16 available for 2026).
Select any single year to view it in isolation.
Select YoY to compare any two years — use the Base Yr and Cmp Yr dropdowns to pick the combination (e.g. 2024 vs 2026).
The item drilldown always respects the year selected in the header.
Macro Analytics
Toggle Macro Analytics in the top-right to condense any view into a category-level overview.
Individual SKUs collapse into their Macro Description (e.g. all apple SKUs → one “Apples” row). When multiple SKUs share a description, the best price per banner is shown.
Competitive signals (⚡ 🔴 🟢) are recalculated at the macro level automatically.
Click any macro row to drill down and see the real item names, prices, and weekly history behind it.
Competitive signals
⚡ Clash — Same-week: Maxi and a competitor both on promo.
🔴 Beaten — Competitor was on promo last week — they moved first.
🟢 Maxi First — Maxi was on promo last week — Maxi moved first.
Signals apply in Weekly view and carry through to Macro Analytics mode.
Period view flags
🔁 Repeat — Competitor ran this item the same period in both compared years. High-confidence they will again.
⚠ Gap — Competitor promoted this item; Maxi did not.
✓ Maxi Led — Maxi had the lowest price on every overlap week.
⚡ Clash — All active banners on promo the same week.
Filters & other
Category pills support multi-select — hold several at once to cross macro categories.
Banner pills can be toggled individually — isolate any competitor.
🎁 marks a Points / Giveaway promotion.
Click any item or macro row to see full promo history filtered to the selected year(s).
Use ↓ CSV to export the current view to a spreadsheet.